Empowering the Next Generation of Makers

Founded in 2015 by three IIT Delhi alumni—Ashwini Kumar, Apoorv Gupta, and Rajat Jain—Smartivity was born out of a simple but powerful realization: children learn best when they use their hands to build.

At Smartivity, we believe that every child is a scientist, an engineer, and an artist. We bridge the gap between “fun” and “education” by creating world-class STEM/STEAM-based DIY kits. From hydraulic cranes and mechanical pinball machines to augmented reality puzzles, our toys are designed to spark curiosity, improve problem-solving skills, and build confidence.

With a presence in over 33 countries and trusted by more than 8 million families, we are proud to be the first Indian toy brand to win the prestigious “Toy of the Year” award in Denmark (2025). Our mission remains clear: to inspire a lifetime of learning through the joy of building.